
If you’ve been asking yourself, “Is New Balance cool now?”—you’re not alone. The answer is a definite yes. Once known mainly for its dad-core aesthetic and orthopedic comfort, New Balance has seen a massive resurgence in popularity over the past couple of years. But how did this happen—and why?
When Did New Balance Make a Comeback?
While the brand has never disappeared entirely, its true comeback began in late 2022 and exploded throughout 2023. According to Google Trends (see chart below), interest in New Balance spiked dramatically during this time and has stayed strong into 2025. This renewed popularity isn’t just a passing trend—it’s been building steadily.
Why Is New Balance Popular Again?
Several key factors have helped New Balance step back into the fashion spotlight:
- Collaborations with trendsetters like Aimé Leon Dore, JJJJound, and Joe Freshgoods gave the brand a fresh cultural relevance.
- A return to retro: Classic models like the 990 and especially the New Balance 574 found new audiences who love the blend of vintage and modern styling.
- Function meets fashion: People are gravitating toward sneakers that are comfortable enough for daily wear but stylish enough to pair with everything—from women’s streetwear looks to more casual everyday outfits.
- Celebrity and influencer validation: Athletes, musicians, and fashion influencers have all embraced New Balance, making it a go-to brand for people across generations.
What Are the Most Popular New Balance Models Right Now?
New Balance has done an impressive job of turning multiple silhouettes into streetwear staples. Some of the most popular models driving the comeback include:
- 990 series – Known for its premium materials and made-in-USA quality, the 990 has become a go-to for sneakerheads and minimalists alike.
- 2002R – This retro runner blends Y2K aesthetics with modern comfort, making it a favorite in recent collaborations.
- 550 – A vintage basketball-inspired shoe that's been a hit thanks to its clean lines and classic styling.
- 327 – With its bold '70s running design and oversized "N" logo, this model appeals to fashion-forward sneaker fans.
- 574 – Still one of the most iconic, the 574 offers unmatched versatility and timeless design across men’s, women’s, and kids’ styles. Each of these models balances comfort, quality, and style—helping New Balance appeal to everyone from athletes to fashion insiders.
Final Thoughts
From overlooked to must-have, New Balance is one of the biggest comeback stories in the sneaker world. Whether you're new to the brand or returning to an old favorite, there’s never been a better time to explore what they offer. Shop New Balance footwear today.